Privacy Policy

Zero Alpha Performance supplies commercial fitness equipment and related range information. For this website and commercial enquiries, Zero Alpha Performance is the controller of the personal information described in this policy.

You can contact us about privacy or data protection at support@zeroalphaperformance.co.uk

If you email us or request information from us, we may collect your name, role, organisation, email address, phone number, location, project requirements, and any other information you choose to include in your message.

When you use the website, our hosting and security providers may process technical information such as IP address, device and browser type, pages visited, dates and times of access, referring pages, and basic diagnostic logs.

We do not currently provide customer accounts, checkout, online payment, or newsletter sign-up features on this website.

We use personal information to respond to enquiries, provide catalogue or range information, discuss commercial equipment requirements, prepare quotes or proposals, manage supplier and customer relationships, keep the website secure, and maintain business records.

We may also use enquiry history to understand demand for products and improve our commercial service.

We rely on legitimate interests where we respond to business enquiries, operate and secure the website, understand commercial demand, and keep proportionate business records.

Where discussions move towards an order, specification, or supply arrangement, we may process personal information because it is necessary to take steps before entering into a contract or to perform a contract.

We may process information where required to meet legal obligations, such as accounting, tax, or regulatory record keeping.

We only share personal information where there is a business need or legal reason to do so. This may include website hosting providers, email and IT service providers, professional advisers, delivery or logistics partners, product suppliers, and authorities where required by law.

We do not sell personal information.

Some service providers may process information outside the UK. Where this happens, we expect appropriate safeguards to be used, such as UK adequacy regulations or approved contractual protections.

We keep enquiry information for as long as needed to respond, manage the commercial relationship, and maintain reasonable business records. If an enquiry does not progress, we aim to delete or anonymise it when it is no longer useful for those purposes.

Records connected with orders, contracts, accounts, tax, or disputes may be kept for longer where required by law or legitimate business need. Website logs are normally kept for a limited period unless needed for security investigation.

Under UK data protection law, you may have rights to access your personal information, correct it, request deletion, restrict or object to certain processing, and receive a copy of information you provided in a portable format.

You can exercise these rights by contacting commercial@zeroalpha.performance. We may need to verify your identity before responding.

Please contact us first if you have a privacy concern so we can try to resolve it. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

We may update this policy as the website, services, or legal requirements change. The latest version will be published on this page.